The Art of Random Willy-Nillyness: Que Rica Vida iPad App
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Monday, October 18, 2010

Que Rica Vida iPad App

Hi everyone. As you all know Que Rica Vida sponsored my trip to the Blogalicious Conference. Que Rica Vida is General Mills’ five year-old, multi-brand, Hispanic marketing platform, web site and free quarterly lifestyle magazine. Que Rica Vida and General Mills have just launched an iPad app called Recetario.

The Recetario app provides Spanish-speaking consumers with instant access to more than 900 Latin-inspired recipes, in 12 different categories, such as appetizers and snacks, breakfasts, salads, garnishes, drinks and beverages, breads, pastas, pastries and cookies, entrees, desserts, sauces and soups. The app is available at no charge on iTunes. Yes folks, this baby is free!!

According to Adriana Amione, Executive Chef of General Mills’ Hispanic Kitchen, and the person responsible for creating most of the recipes in the new app, “Consumers continue to ask us for recipes and solutions as they work to prepare traditional and convenient meals for their families. Today’s social media tools give us another, more modern way to respond to their requests.”

What I loved about the Recetario is how easy it is to use. I go on and can find a recipe for just about any occasion or ingredient I want. I loved the photos and the delicious recipes. I am all about finding new recipes and getting new ideas!

So I can write about the app but I decided to vlog about it instead to actually show you how easy it is to use and how cool it is. Excuse the fact I decided to film in front of our porch doors, DOH, and that my hair is a fright!! The one thing about vlogging is that it is the real me: the good, bad and the ugly. It is also a little shaky. I think I need some vlogging lessons! But the vlog will give you a better feel for the app. And make sure you watch it all the way to the end because I have a little teaser announcement. You do NOT want to miss the announcement!!!!

Disclosure: Que Rica Vida sponsored my trip to Blogalicious and gave me an iPad to review the iPad app. No other compensation was given and the opinions in this post are solely mine and are based on my experience with the product.

About Que Rica Vida
Now in its fifth year, the Que Rica Vida initiative is an important resource designed to provide Latina moms with culturally relevant lifestyle information and expert advice on Education, Holiday Occasions, Health & Wellness and Family - issues of great importance to Hispanic families in America. The program was developed by General Mills to help the Hispanic mother succeed in creating a healthier, easier, richer life for her and her family. The cornerstone of the Que Rica Vida initiative is its free quarterly lifestyle magazine and website of the same name,

About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.


  1. What a great app. I will pass it along to a friend who mostly cooks in Spanish. And I will be watching for the giveaway.

  2. I love the pictures. It makes me hungry just looking at it! Nice job explaining the app!

  3. Hi Sweetie!

    Just popping by to see what you have been up to!

  4. How wonderful! I'm hispanic and I never even heard of Que Rica Vida before...thank you so much for telling us about it!

  5. Oh how exciting....I love to cook so if I ever get one I will have to check this out. And I'm always checking in so I can't wait for the giveaway!

  6. This is very cool - I had no idea that this app existed! Thanks for sharing it!

  7. Oooh, a recipe app, that's totally something I would use on my iPhone. And you bet I will be checking back for that giveaway!!!

  8. Great app! I am going to keep an eye out 0_o for that giveaway WOOT!!!