The Art of Random Willy-Nillyness: Sears "More to You" Campaign Rewards Your Loved Ones #MasDeLoTuyo #MoreToYou #ad

Wednesday, September 17, 2014

Sears "More to You" Campaign Rewards Your Loved Ones #MasDeLoTuyo #MoreToYou #ad

This is a compensated campaign in collaboration with Sears and Latina Bloggers Connect.




My parents emigrated to the United States from Costa Rica in the late 50's. Both came at different times and met here. They worked hard. They had jobs that weren't great. They worked in factories and my mom sewed from home as well. Sometimes my mom cleaned houses to make extra money to buy us school clothes. But they made sure that we had a better life than they did. And, we do.

The other day I watched the Sears "More to You" video. The video series is about surprising real people who want to give something more to their loved ones. The people are chosen from real life tweets. The episode I saw featured a teenager called Jasmine who wanted to do something for her dad who worked hard to give her and her siblings a better life as well. It hit home.


I understood why she would want to give her dad a great surprise. I wish I could have done the same for my parents because they always put themselves second to us. They worked hard and, while we never had a lot, we had clothes, food and always a place to live. They made sure we always had the basic necessities of life and, sometimes, even a little bit more. I am so proud of them for what they achieved. Their work ethic and determination made me want to achieve good things in life. I thank my parents for that.

I love that Sears is giving people the opportunity to give their loved ones something special. This campaign gets to the heart of thanking our parents, siblings, friends and family. Sometimes people do so much for you that you want to make sure they get something as well.

Jasmine's dad received a garage full of tools to help him in his work. If you want Sears to give mas de lo tuyo like they did for Jasmine and her dad then Tweet @Sears with #MasDeLoTuyo or #MoreTOYou and Sears just might give more to you.  At Sears, you can always count on getting more – more value, more brands, more rewards and more ways to shop.

4 comments:

  1. Sounds like you had a wonderful childhood. I like this idea of thanking the important people in your life.

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  2. We all want our children to have better then we did. Well, maybe not all but most I hope. I think this campaign from Sears is a beautiful and awesome way to show our appreciation. Jasmine's story is so touching and I'm glad that her dad got her wish.

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  3. I firmly believe in thanking the people in your life: family or friends, and letting them know what they mean to you.

    slehan at juno dot com

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  4. What a great idea! Gratitude means so much to all of us! Let's show more of it!

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