The Art of Random Willy-Nillyness: I Can't Believe It's Not Butter ~ New and Improved + Giveaway!

Wednesday, January 28, 2015

I Can't Believe It's Not Butter ~ New and Improved + Giveaway!


Get ready because I Can't Believe It’s Not Butter! has a new recipe made with real, simple ingredients that include a delicious blend of plant-based oils, purified water and a pinch of salt and no artificial preservatives. The new flavors include: Original, Light and Olive Oil. It is also the first Unilever spread that to be made with non-GMO sourced ingredients.

These new spreads can be incorporated into a healthy, balanced diet and provide a source of good fats similar to those found in avocados, walnuts and almonds. Unilever has a newly renovated facility in New Century, Kansas, which currently sends "zero waste" to landfill, with a commitment to be 100% powered by renewable energy by 2020.


The packaging has been redesigned. The package is now more space-efficient in the refrigerator. It is also designed to be dishwasher safe so you can reuse it. I know when I was little, we never had Tupperware. My mom would reuse margarine containers for leftovers. So this is great because I have picked up that habit as well! We this new redesign, Unilever hopes to eliminate about 552,000 pounds of plastic from the waste stream per year.

The flavor of I Can't Believe it's Not Butter is delicious as well. I like it because it is easy to spread unlike butter. It is great for toast and bread. You can also use it in a variety of recipes. Sometimes I use this instead of butter because of its ease.


It is a great alternative to butter if you are watching the fat in your diet. Now that the ingredients are plant based and non-GMO, it makes it so much better. If you would like to try the new I Can't Believe it's Not Butter products, head over to your local grocery store. You can get more information on the website. Foll ICBINB on Facebook and Twitter.


I have a wonderful basket for one lucky reader. The basket includes a wooden cutting board, spreader and full value coupons for ICBINB. To win, enter below on the Rafflecopter widget.

a Rafflecopter giveaway



Rules: One entry per person per day. Once a winner is drawn I will contact them and the winner will have 48 hours to reply back before I draw a new winner. Giveaway is open to US residents only who are 18 years of age or older.

Disclosure: I received a sample product for review purposes. No other compensation was given and the opinions in this post are solely mine and are based on my experience with the product. Sponsors are responsible for shipping prizes unless otherwise stated. I am not responsible if sponsors do not fulfill prize. Please allow 6-8 weeks for delivery of any prizes.

321 comments:

  1. I haven't tried the new version, but I will.

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  2. Nice little basket. Add a thermos of hot chocolate and the would be an awesome breakfast picnic.

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  3. I have not tried it yet, but would like to!

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  4. I have tried a few times. I have bought this and have enjoyed the taste.

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  5. https://twitter.com/blessed_nc_mom/status/560473614668296192

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  6. I love using I Can't Believe It's Not Butter on my veges. potatoes because it tastes so delicious with less calories than butter!

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  7. https://twitter.com/KGlatt/status/560486037437169664

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  8. Yes i have tried it, many times, in fact it is our regular butter brand we use in our home.

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  9. https://twitter.com/carawling/status/560487334173745152

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  10. Yes, we have tried it and like it.
    Thanks for the giveaway.

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  11. We haven't tried it, but would love to!

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  12. I haven't tried it - I know my grandparents use it at their house.

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  13. ICBNB is my go to when I buy margarine

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  14. ICBINB is my go to when I buy margarine

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  15. Yes, I have and it is delicious.

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  16. I have tried ICBINB before.
    agnesye@hotmail.com

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  17. Yes, and we like it. Patricia

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  18. I have tried it and I liked it. My kids never even new the difference.

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  19. Yes, we use ICBINB regularly and love it!

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  20. Yes, I have tried it and I love these products.

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  21. I tweeted the message.
    https://twitter.com/tallulahjane65/status/560548633905754112

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  22. I have never tried it before but I have heard it it really good.

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  23. https://twitter.com/tatzgrrly/status/560560563953348609

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  24. Have you tried ICBINB?

    once or twice thanks

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  25. https://twitter.com/kelsweeps/status/560572657599774722

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  26. I have never tried ICBINB thankyou, ken pohl19@comcast.net

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  27. I love ICBINB. I use it a lot.
    Sherri J

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  28. I haven't tried it yet but I plan on doing soon! connie danielson

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  29. I tweeted message as savvyblog1
    https://twitter.com/savvyblog1/status/560609275656290304
    Sherri J

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  30. Yes, I've used ICBINB in the past, but I haven't tried the new formulation yet. I like to have something spreadable on hand, and this sounds good. Thanks.

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  31. Yes we have tried ICBINB, we like it

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  32. I have tried it, and I really like it.
    Thank you!

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  33. Yes, I have tried ICBINB and I use it regularly.

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  34. https://twitter.com/sweetums82/status/560642564999483392

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  35. I have tried it before, but not this updated take on it.

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  36. https://twitter.com/Deeja1980/status/560647145116934145

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  37. Yes! We love it on everything we eat in our house!!

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  38. https://twitter.com/kelsweeps/status/560699712542879744

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  39. YES, and it's my favorite, too! Very good flavor.

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  40. I use ICBINB all the time. I really like the new formula.

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  41. Yes, I have tried ICBINB and I love it! It's creamy to spread easily and tastes amazing! It's always in my fridge and on my table.

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  42. We have tried ICBINB AND we eat it all the time

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  43. https://twitter.com/crankyyanky1/status/560829645206355968

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  44. https://twitter.com/sweetums82/status/560835310599536640

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  45. I have not tried it yet, but would like to!

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  46. https://twitter.com/carawling/status/560837399492964352

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  47. https://twitter.com/KGlatt/status/560853420798509056

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  48. Yes, I love the buttery taste of ICBINB.

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  49. https://twitter.com/tatzgrrly/status/560905704073338880

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  50. I have tried it in the past. I haven't had it in a long time, though.

    Les Johnson

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  51. I tried it many, many years ago.

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  52. https://twitter.com/Deeja1980/status/560985642923196416

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  53. Yes, we have tried their products.

    Nancy
    allibrary (at) aol (dot) com

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  54. Yes, we always have some on hand.
    Brittney House

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  55. https://twitter.com/sandradavis07/status/561057069479243776

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  56. tweeted the giveawayhttps://twitter.com/tallulahjane65/status/561180567505743873

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  57. https://twitter.com/KGlatt/status/561198239953584128

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  58. https://twitter.com/carawling/status/561188958085054464

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  59. No I have not tried ICBNB yet.

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  60. https://twitter.com/tatzgrrly/status/561301381202472960

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  61. https://twitter.com/Deeja1980/status/561345115948847106

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  62. Yes I have tried ICBINB but it has been a while since. It tasted very good!

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  63. Yes, It is what we regularly use.

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  64. I have tried ICBINB and it is awesome.

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  65. Yes and I use it daily. Love the flavor.

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  66. https://twitter.com/yarbr012/status/561582963360813056

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  67. I tried ICBINB many years ago but have not tried it recently.

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  68. Yes, I use it a lot of the time!

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  69. I have tried it before, and I absolutely love it!

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  70. Yes I have tried it in the past and I do like it. I love the spray.

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  71. Tweet
    https://twitter.com/MelissaShirley2/status/561641767096029184

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  72. https://twitter.com/kelsweeps/status/561664559707332610

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  73. https://twitter.com/tatzgrrly/status/561682103755366400

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  74. https://twitter.com/sweetums82/status/561686183806128128

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  75. Yes, I have tried it & love it !

    Love3570@aol.com

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  76. We have. I buy it pretty frequently - it's always on sale & has great coupons available.

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  77. Yes, and I love it!

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  78. Tweet: https://mobile.twitter.com/sweettweets94_/status/561692336984293378

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  79. Haven't tried it yet, but would like to

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  80. https://twitter.com/blessed_nc_mom/status/561704878628933632

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  81. Yes, we use ICBINB instead of butter.

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  82. https://twitter.com/Deeja1980/status/561716416534298625

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  83. Yes, I have tried it and I like it. In fact I just bought some this week!

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  84. I have not tried it

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  85. https://twitter.com/kelsweeps/status/561779837367746560

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  86. Yes. I usually only buy it when its on sale.

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  87. https://twitter.com/KGlatt/status/561922610150129664

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  88. https://twitter.com/Deeja1980/status/562040578821861377

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  89. https://twitter.com/sweetums82/status/562048037036384256

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  90. I tweet giveaway. https://twitter.com/savvyblog1/status/562060678329282560
    Sherri J

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  91. https://twitter.com/kelsweeps/status/562133363813658624

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  92. https://twitter.com/sweetums82/status/562274309369237504

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  93. https://twitter.com/KGlatt/status/562297135391993856

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  94. https://twitter.com/carawling/status/562296140029128705

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  95. https://twitter.com/tatzgrrly/status/562309818338508800

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  96. https://twitter.com/Deeja1980/status/562441882601799681

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  97. https://twitter.com/blessed_nc_mom/status/562448765211009024

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  98. https://twitter.com/kelsweeps/status/562494686758068224

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  99. I have tried but only in the spray. I would love to have some again to inspire my tired recipes.

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  100. https://twitter.com/sweetums82/status/562633901701857280

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  101. ICBINB is one of the butter products I buy act the store.

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  102. https://twitter.com/carawling/status/562637505510785024

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  103. https://twitter.com/KGlatt/status/562661149343113217

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  104. Yes we have tried ICBINB,and in fact have some in the fridge right now
    ellen beck

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  105. https://twitter.com/tannawings/status/562685568455573504
    ellen beck

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  106. https://twitter.com/tatzgrrly/status/562735292139204610

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  107. Yes I have tried ICBINB but it has been years!

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  108. https://twitter.com/mrsshukra/status/562748027849695233

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  109. https://twitter.com/Deeja1980/status/562776064657989632

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  110. I have not tried it...I've looked at it in the store, but have not eaten it...

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  111. https://twitter.com/tannawings/status/562685543616901120

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  112. https://twitter.com/tatzgrrly/status/563021684169789442

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  113. https://twitter.com/KGlatt/status/563036846348070912

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  114. https://twitter.com/mrsshukra/status/563039562398986240

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  115. awesome giveaway...No. never tried any of their products, but im open to new things...thanks

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  116. https://twitter.com/Deeja1980/status/563190600913420288

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  117. Yes, I've tried it a few times; my grandma would always serve it at holiday dinners.

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  118. https://twitter.com/tannawings/status/562857518565978114

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  119. https://twitter.com/kelsweeps/status/563222652349722624

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  120. I haven't tried it yet, and it's really about time I do. I love the taste of butter, but I know it's not the healthiest. Gonna try it!

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  121. https://twitter.com/carawling/status/563352227696234497

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  122. https://twitter.com/KGlatt/status/563390876198526977

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  123. https://twitter.com/mrsshukra/status/563399342065606656

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  124. No, I don't think I have ever tried it.

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  125. https://twitter.com/tatzgrrly/status/563456020794470401

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  126. I think I tried it many years ago but stopped because of the ingredients. The new formula would be better.
    Thanks for the contest.

    slehan at juno dot com

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  127. https://twitter.com/slehan/status/563464852228694016

    slehan at juno dot com

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  128. Yes I have tried it and I absolutely love it! Thanks so much for hosting this giveaway!

    Eloise
    furygirl3132[at]comcast[dot]net

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  129. https://twitter.com/Deeja1980/status/563514547328131073

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  130. https://twitter.com/kelsweeps/status/563586624328454144

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  131. https://twitter.com/tannawings/status/562857518565978114

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  132. https://twitter.com/carawling/status/563707930772795392

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  133. https://twitter.com/KGlatt/status/563733629134594049

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  134. https://twitter.com/tatzgrrly/status/563813402230161409

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  135. https://twitter.com/Deeja1980/status/563909789764550656

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  136. https://twitter.com/kelsweeps/status/563945658726359040

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  137. https://twitter.com/smilekisses/status/563948372626014208

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  138. https://twitter.com/tannawings/status/563579069300617217

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  139. https://twitter.com/KGlatt/status/564130499577147392

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  140. Yes, I have tried it and I love it. Thank you for the chance to win this lovely prize!

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  141. 2-7 tweet

    https://twitter.com/lolaviolets2010/status/564169021214711808

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  142. https://twitter.com/mrsshukra/status/564175110475481088

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  143. No, I haven't tried it yet!

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  144. https://twitter.com/Deeja1980/status/564271134351577091

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  145. https://twitter.com/kelsweeps/status/564312408970125313

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  146. https://twitter.com/tannawings/status/563937374288093184

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  147. https://twitter.com/KGlatt/status/564465729257209857

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  148. https://twitter.com/mrsshukra/status/564534993586647040

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  149. https://twitter.com/sweetums82/status/564598284895797248

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  150. https://twitter.com/Deeja1980/status/564629986657566721

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  151. I love ICBINB, it's all that i use to butter bread and use with pancakes, etc...

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  152. https://twitter.com/blessed_nc_mom/status/564646092898193409

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  153. https://twitter.com/kelsweeps/status/564678225586970624

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  154. https://twitter.com/tannawings/status/564298859879616512

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  155. https://twitter.com/carawling/status/564794203931422720

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  156. https://twitter.com/KGlatt/status/564855748434206721

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  157. https://twitter.com/mrsshukra/status/564930443904950273

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  158. https://twitter.com/tatzgrrly/status/564937422493192192

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  159. https://twitter.com/carawling/status/565162035378659328

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  160. https://twitter.com/KGlatt/status/565180373902958592

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  161. https://twitter.com/mrsshukra/status/565208079994597376

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  162. https://twitter.com/tatzgrrly/status/565215536255352832

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  163. https://twitter.com/Deeja1980/status/565349344757706752

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  164. I had it years ago, but not any time recently.

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  165. https://twitter.com/kelsweeps/status/565398960924557312

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  166. It's pretty much the only butter we use. Thanks for hosting!

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  167. https://twitter.com/KGlatt/status/565584429935259648

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